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COMME des GARÇONS CDG以社會正義標語推出膠囊系列支持BLM

/ 撰文何國龍
/ 2020.06.11

George Floyd事件持續下去，不少品牌都紛紛發聲，有錢出錢有力出力，街頭大牌Supreme就在官方Instagram上宣佈捐出50萬美元予相關社會慈善機構例如Black Lives Matter；而Nike也繼發布「Don’t Do It」影片之後，大手筆捐出4,000萬美元支持消除種族歧視。而最近COMME des GARÇONS CDG就為了彰顯「社會正義」而推出膠囊系列。

在 Instagram 查看這則貼文

The first action begins today with the launch of three products, originally planned to welcome back customers with positive messages after Covid-19 crisis, on DSML and DSMNY E-shops, as well as in store at @commedesgarconsparis and soon at @doverstreetmarketlosangeles. We have now decided to divert 100% of the profits from this campaign to the Northside Achievement Zone, check out @nazmpls. This is just the first of many concrete actions we are planning for Black Lives Matter, symbolising our continued commitment to furthering diversity and equality of opportunity within CDG and DSM, and to listen and learn and do better, both internally and externally, in the struggle to obliterate the evil of racism, prejudice and discrimination from the world.

Comme des Garcons（@commedesgarcons）分享的貼文於 PDT 2020 年 6月月 9 日上午 1:56 張貼

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是次的膠囊系列甚至一改品牌向來的設計風格，捨棄了簡約及Logo的設計，而用上各種有關於「社會正義」的標語：「Believe in a better tomorrow」、「Thinking and doing will result in the FUTURE」、「On to the future, with good energy」。

圖片來源：Dover Street Market

本來該企劃是為了在COVID-19危機後宣揚正面訊息，而最近的Black Lives Matter運動卻令品牌更改初衷，決定將系列的所有收益捐給非營利組織Northside Achievement Zone，將於Dover Street Market網店上發售，而系列標題也改為「CDG Message for BLM」（BLM指Black Lives Matter），旨在消除種族主義及歧視。

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